Dituhui (part of SuperMap) SAAS platform assists catering companies in choosing new sites by displaying various data with geo-intelligence and conducting the analysis of the three key points of opening a store:
1. Store location management
2. Neighboring competitors
3. Potential visitors around
The following is a detailed explanation of Dituhui’s solutions for site selection for the catering industry based on actual cases.
Dituhui assisted Guangdong yuanlianghong Catering Management Co., Ltd. in site selection, store opening, and integrated intelligent management of operations.
Yuan Lianghong Group originated in Guangzhou. After years of market exploration and brand accumulation, the group takes the yuanjiyun dumpling brand as its core, and develops more than 2,000 stores in 134 cities across China. As the number of chain stores continues to increase, store operation management is also faced with some difficulties.
Store management
1. How to quickly record and display when the stores are located widely?
2. How to set up a protected area for the location of a new store?
3. Does the surrounding consumer group meet the expected number?
4. How are competitors located?
5. How to control store operation and maintenance costs?
A series of problems such as the above-mentioned store layout have troubled not only Yuan Lianghong's store management but also most chain catering stores.
Dituhui takes the advantage of big data + platform to offer a new solution:
Store management + competitive product analysis + potential customer analysis
1. One map management of chain stores
The store labeling function supports batch import of stores, and the distribution of stores can be displayed intuitively; at the same time, various information about stores can be marked and can be exported and sorted.
Figure 1: Distribution of stores in cities
Dituhui also supports more data style settings, such as setting the map icon as the brand’s LOGO; customizing data field information; adjusting label display styles, etc., to complete the diversified display of point data.
Figure 2: Distribution of stores across the country
Store classification management is supported through multi-level layers, and now Yuan Lianghong has created its store electronic map through Dituhui. 2,500 stores can be visually managed through one map.
2. APP assists store review and collects the location of the store to be opened
For large-scale catering chain enterprises, reviewing stores and selecting points are important which also consume human resources and property. Dituhui has the mobile office function on the app side. Yuan Lianghong’s field staff completes the review of existing stores and the collection of store location information to be opened through the Dituhui APP, implementing online real-time recording and synchronization, improving enterprise efficiency by 3 times.
3. Data analysis + protected area, easy site selection planning
Dituhui can not only help enterprises to visually display operation data, but is also a great tool for data analysis. By uploading data, store protection areas are automatically generated, and new stores are not allowed to open in the protected areas; through setting protection areas, the operation of existing stores can be effectively ensured.
Figure 3: Store protected area
Dituhui supports one-click marking of competing product stores, assisting customers in judging whether there is a need to open a store.
Figure 4: Distribution of competitors within 3km around the store
At the same time, Dituhui supports community POI data. This function effectively helps Yuan Lianghong acquire information on the distribution of potential customers around stores, and provides powerful guidance for the location selection of new stores.
Figure 5: Distribution of potential visitors around
Dituhui assists Yuan Lianghong in the management of 2,500 stores in three regards, and triples the efficiency of store expansion and customer drainage, and greatly improved the efficiency of site selection for nearly 600 protected areas.
