Note: To protect privacy of client, the data used are simulated.
Recently, there is a coffee brand emerging among young people in the major cities in China, which is Luckin Coffee.
Advertisement of Luckin Coffee
Luckin Coffee was founded in October, 2017, in just half a year, it has set up over 300 coffee shops in over 13 cities in China. Taking Beijing as an example, Luckin Coffee has 40 shops and other 30 under construction. The number of shops is basically the same with COSTA, the second largest coffee brand in China, which entered Chinese market in 2006. Accurate market and customer positioning, rich paying methods along with the management of Dituhui, SuperMap online platform, make Luckin rise up in a unique way. Let's take a look at how Dituhui helps Luckin manages.
01. Multiple Maps to Fulfill Different Requirements
Luckin staff uses Dituhui to create multiple maps to fulfill the needs of different areas and different subsidiary companies, and assign different authorization according to the different features in each area.
Map Search Interface
02. Retail Network Visualization Management
The effective management of coffee shops leads to the popularity of Luckin Coffee, using Dituhui to visualize the data like location, retail station, purchase station, suppliers, etc. Meanwhile, it supports labeling shop types through customization icon, making map more vivid.
Coffee Shop Distribution
In addition, through searching and clicking, you can quickly query the responsible person, telephone number of the shop, you can also add information on the shop attribute.
Retail shop information query
03. Big Data Analysis Helps New Site Selection
The competition among coffee shops is very fierce, therefore, selecting site for new shop is very important. Map application analyzes market crowd and competition products, and then helps site selecting.
First, using buffer analysis function, we can quickly generate Luckin coverage.
Buffer Analysis
Second, label competition products, targeted crowd and acquire information like offline survey to get the traffic status, shop leasing information, after comprehensive analysis, we can quickly select reliable locations for the Luckin.
Crowd Heat Map in Beijing
Besides point data visualization, Dituhui also supports mapping business area and business data statistics collecting.
Shop Statistics in a Business Area
Luckin Coffee showed the major features of Internet company, fast expansion speed, high quality, massive subsidy, efficiency first, and for business part, they need simpler and more convenient management platform.
Therefore, they chose Dituhui, a SuperMap Online Platform. Dituhui will also provide better products and services for Luckin Coffee.
Note: To protect privacy of client, the data used are simulated.
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